Search engine optimization (SEO) has become highly popular among business owners and online marketers today. With the use of the World Wide Web, you can promote your products and services through different campaigns to people from all over the world.
With the increasing number of online advertisers and intense competition of different SEO firms, different search engine optimization tools were also developed to provide quality marketing services. Now, both large and small-scale businesses can effectively use the potential of different SEO tools to promote their campaign.
Your main goal in search engine optimization is to generate good traffic to your website so you can land on a dominant spot on top search engines such as Google, Yahoo!, and MSN. With a good ranking, you will appear as an authority of the information you feature, overpowering other competitions and earning more income.
Organic SEO: It is used to get a natural listing on organic results pages. Some methods used for organic optimization consist of keyword research, getting backlinks to website or webpage to improve link popularity and writing content that is relevant for human readers.
White Hat SEO: In SEO terms, White hat SEO means use of methods that emphasis on human audience rather than search engines and completely obey search engine rules and policies. For instance a website which is SEO optimized, yet emphasis on relevancy and natural organic ranking is judged to be optimized by white hat search engine optimization practices. Examples of white hat SEO method consist of keyword analysis, link building process to improve link popularity and writing unique and fresh content for human readers. White hat search engine optimization mostly used by those who plan to make long-standing investment on their website. This is also called ethical search engine optimization.
Aggressive SEO: Aggressive search engine optimization means use of aggressive SEO methods that emphasis only on search engines and not a human audience. This technique usually does not follow search engine rules. Examples of Aggressive search engine optimization method consist of keyword stuffing, invisible text and bridge pages or doorway pages. Aggressive search engine optimization tips are mostly used by those who are focusing on immediate profits from their website or webpages. Using Aggressive search engine optimization techniques can ban your website from search engine listings. Aggressive search engine optimization is also called unethical search engine optimization or spamdexing.
At first, web experts required to submit the webpage address (URL), to various search engines. The URL would then "crawled" by "spiders" to take out links to other webpages from that webpage and this process would index that webpage with returned data. This process consist of downloading and keeping the webpage by search engine spiders on their own servers, Then another program which is called "indexer" grabs various details about that webpage - how many words that webpage has and the location of these words, all the links that webpage has, Which afterwards positioned into scheduler to crawl them at a current date.
Website owners began to see their website getting high rankings in search results and getting visitors. This brought a great opportunity for SEO practitioners.
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