How many times have you been to an event or a
conference and noticed the badges are the most popular as they last long time and
their weight and strength add apparent value. It has been said that badges are
pieces of jewellery and the colourful way in which most are decorated, the
choice of metal colours and need the ability to plate them with a silver or
gold finish are all reasons why they should be considered a must have item for
companies and community groups wanting to maximise the return on their
marketing investment.
Metal badges are manufactured most commonly in
two different styles. First there is die stamping which is the same process by
which coins and medals are made. This is why it is said that a new coin is
“struck” as the manufacturing process involved the milling of a die made of
hard metal which is then placed in a stamping press which and many tonnes of
pressure is used to impress the design in the die onto a softer metal such as
copper, silver our in some cases gold. Most badges are stamped from copper or
brass blanks which give long life to the finished product and the added weight
adds to the apparent value when it is gifted to final recipients.
The other way in which custom badges which is a
factor in considering their return on investment is the long life span of these
simple metal creations. If a badge costs a few dollars and it lasts ten years,
the sums are quite easy to calculate. And even better, the longer a lucky
recipient keeps their badge on them the more their emotional attachment to it
grows.
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